Use paid social advertising to drive traffic and boost conversions
Setting up a Facebook page and posting regularly can feel like an accomplishment for new and small businesses. But as your operation grows and your audience expands, your social footprint needs to increase along with it—especially when social is key to your larger marketing and sales goals.
THE PROBLEM: DECLINING ORGANIC REACH
Just posting great content is not enough if your audience isn’t seeing it. You’ve probably noticed that organic reach on social media is not giving you the returns you need. Your followers are only a fraction of your target audience and you can only go to that well so many times.
THE SOLUTION: PAID SOCIAL MEDIA
Social media advertising lets you reach larger and highly qualified audiences. This approach is critical for not only driving traffic, but also learning about the social groups most receptive to your messaging.